The mission

It's Barolo'clock somewhere


The mission

Fontanafredda: history of love, Barolo and territory.

Fontanafredda has been producing the King of wines Barolo for 160 years, yet over time have come to the conclusion that Barolo cannot remain the wine of Kings. The Barolo Weeks campaign came to life based on this idea: telling a widely diversified audience how complex and unique this precious wine is, and that behind every single bottle there are stories of grapes, farmers and their land of origin.

Baroloweek - Mission

During the central weeks of October we want to tell these stories by means of a series of promotions and activities with our Barolo ambassadors at the best restaurants, wine bars and gourmet shops. From Torino to Hong Kong, from New York to Tokyo, from Oslo to Rio de Janeiro. We want to toast with our Barolos and Barolo friends.